What we do

Clients benefit from our unique 360° perspective gained through  experience working in all media industry sectors

We understand the dynamics and infrastructure of the advertising media industry and have expertise in media campaign evaluation, media research and media market dynamics.


My greatest strength as a consultant is to be ignorant and ask a few questions.
Peter F. Drucker

Typical assignments by client category


  • media agency reviews
  • media agency selection
  • strategy evaluation
  • campaign evaluation
  • cost/delivery verification
  • media training
  • ROI methodology

Media owners

  • gap analysis
  • trade marketing
  • competitive analysis
  • trends and forecasts
  • tracking systems
  • media training
  • analysis protocols 

 Media agencies

  • tender process reviews
  • tender response reviews
  • pitch coordination
  • pitch rehearsals
  • credentials reviews

Data suppliers

  • questionnaire design
  • quantitative analysis
  • report writing/editing
  • report presentations
  • industry dynamics
  • business development
  • feasibility studies
  • process design


Media Metrics offers a range of services that enable advertisers to quantify and validate various aspects of their media investment.


Media Metrics assists advertisers to optimise the quality and cost effectiveness of their advertising investment by:

  • reviewing media strategies
  • verifying planning costs
  • benchmarking cost and quality
  • independent confirmation of campaign delivery
  • facilitating ROI (econometric) projects


Media Metrics enables advertisers to assess the service provided by their media agency or manage the selection of a new agency by:

  • reviewing tools, systems and processes
  • developing a brief and evaluation criteria
  • facilitating fee and contract negotiations
  • ensuring best practice

Many a small thing has been made large by the right kind of advertising.
Mark Twain

Media Owners

Media Metrics works with media organisations to develop strategies for increasing revenue or audience share.


Media Metrics understands the priorities of agency/advertiser customers. We devise presentations that communicate strengths in terms of current models and theories through:

  • insightful analysis and interpretation of media research to identify markting opportunities
  • concise graphic formats that highlight advantages using current terminology.

Typical projects include:

  • program/event proposals
  • program/publication profiles
  • audience profiles
  • generic category proposals
  • ROI case studies
  • analysis protocols
  • presentation templates

Advertising is the principal reason why the business person has come to inherit the earth.
James R. Adams

Data suppliers

Media Metrics works with companies that provide services or data to the advertising media industry. 


Media Metrics provides support services to market research companies involved in media research and to media organisations undertaking their own research projects. 

Our research assignments have included:

  • development and analysis of audience surveys
  • global review of media markets
  • market profiling to determine business viability
  • customer and staff satisfaction surveys 


Media Metrics assists businesses that seek a deeper understanding of the advertising media industry to inform their new product development. We support these organisations with our comprehensive knowledge of the industry infrastructure and dynamics. Our services to business include:

  • process audit and design
  • project management
  • system documentation
  • consulting on industry structures
  • market opportunity analysis 

If we knew what we were doing it wouldn’t be research.
Albert Einstein

Media Agencies

Media Metrics provides review services to agencies for important new businesses pitches and consulting services for systems evaluation or development.


Our key role in agencies is to review all aspects of the agency response to the client’s brief, in effect a quality assurance check. We ensure:

  • key client requirements are satisfied
  • the overall agency response is cohesive and compelling
  • documentation is comprehensive, consistent and correct


We conduct independent audits to identify anomalies in contracted versus actual price positions and identify opportunities to achieve improvements.  

Advertising is the principal reason why the business person has come to inherit the earth.
James R. Adams

Get in touch

0419 986 744

PO Box 467, Cammeray NSW 2062